Heymat x Studio Sløyd
Heymat, founded in 2016, is a Norwegian design brand that creates stylish and functional door mats with a focus on Scandinavian design and sustainable materials. For DS Collab, they have chosen to collaborate with Studio Sløyd, a Norwegian design duo known for their innovative work with materials. Together, they will develop a new Heymat+ mat that combines high quality and aesthetics, adding something fresh to home interiors.
About Heymat
Heymat, a Norwegian design brand for door mats, was founded in 2016 by the couple Sonja Djønne and Thoralf Lian. They brought with them extensive experience from the professional mat industry to create high-quality products for the home. In collaboration with renowned designers, Heymat creates door mats for both indoor and outdoor use, combining Scandinavian design with exceptional craftsmanship, focusing on both style and functionality. Made from high-quality, sustainable materials, Heymat mats fit seamlessly into any thoughtfully designed interior, offering both durability and beauty to the home's entrance.
Heymat’s vision is to "redefine the concept of door mats, turning them from simple necessities into design elements that complement home interiors." Heymat is appreciated by design enthusiasts worldwide and is available in Europe, the USA, and Asia.
Design brief
Heymat wanted to explore the possibility of developing a new doormat of the Heymat+ quality. They sought design proposals that could bring something new to the existing collection, while still visually harmonizing with Heymat.
About Studio Sløyd
Studio Sløyd consists of industrial designers Herman Ødegaard and Mikkel Jøraandstad, a Norwegian design duo who have made their mark on the Norwegian design scene. Studio Sløyd is rooted in Nordic design traditions and environmental awareness while challenging established perceptions of Norwegian design culture. Through their work, they explore the properties and tactility of materials, experimenting with objects' construction, structure, and color down to the smallest detail.
Their sophisticated use of wood, metal, and textiles has resulted in collaborations with leading Norwegian manufacturers. Studio Sløyd has also gained significant attention at both national and international exhibitions and has received several awards for their distinctive designs.
«Studio Sløyd has an exciting approach to design that we believe is a perfect fit for Heymat. Their experience in furniture design and working with wood brings an interesting dimension to the design process, offering fresh perspectives for the creation of new Heymat doormats. At the same time, their design philosophy aligns with our own vision that a doormat should play a role in enhancing a home's interior.»Mette Marit Breivik, Heymat
