Warm Nordic is a response to several years’ perception of Nordic design as something cool. Sure, in Scandinavia it’s cold outside. But inside it’s all warm and comfy.
Warm Nordic has an all-embracing, playful and welcoming idiom, harking back to the greatest classic designers of the 1950s and 1960s and looking to the future, featuring curated colours and a choice of genuine materials.
The hallmark of Warm Nordic style is an unpretentious, personal and relaxed look, naturally rooted in conviviality and cosiness.